Building Customer Loyalty.

What’s better than a new customer?

Well, it’s old ‘loyal’ customers.

This is true because it’s these loyal customers that will refer your business to new customers, and you know how well ‘word-of-mouth’ advertising works, right?

Anyways, just in case you still don’t get why you need to have loyal customers who are rooting for your business, here’s a few reasons why.

First off, loyal customers are repeat customers. They come back again and again to patronize your business. They literally keep your brand in business.

Since they always come back to patronize you, they are a great source of repeat business for your business as well.

They love your business, they always buy from you, that also equates to them telling others about your business as well. People rarely keep juicy news to themselves.

Plus, if your brand is really great, telling others about it will make them look good, so they most likely will.

Now that you are convinced that you need loyal customers, here are some ways to build that loyalty.

People are not loyal to who they don’t know.

For your customers to know you, you have to show your face and get personal with them. While making them know you, ensure to know them personally too. Learn their names, have a database, so you can celebrate their birthdays with them too.

People are not loyal to those they don’t trust as well.

While getting to know and be known by your customers, ensure that you are sincere and trustworthy if you must gain their trust. This also goes down to keeping your words and doing things when you say you will. Nothing builds trust like integrity.

Engage with your customers on social media.

When they post pictures, reels, etc, engage in their posts like a human that you are. This makes them feel special and encourages them to refer your business to others so they too can feel special.

Encourage customer feedback.

When you encourage your customers to give feedback about your products or services, you are simply telling them that they are important and you are doing this for them.

Set up a referral system.

When customers are rewarded for referring people to your business, they are more likely to take it seriously. Better still, they even love your business. You can be sure that they won’t convey your message like they were forced.

Ensure that you are selling a valuable, quality product or service to them.

It really isn’t enough to do all the above, if you have a crappy product, or your service is not top notch. Like, how will the customer be happy to come back to you or to even tell someone about you?

If the customer is telling another person about your business, it will most likely be about how crappy your products or service is.